Two days of exploration and discovery.

We've managed to pack a lot into the two days of LocationWorld, and there's still more to come! Discuss the power of location with the people who understand it best — industry experts, leaders in tech, even astronauts.

Day 1:  Wednesday, November 2
9:00AM - 1:00PM
Optional Yext Training Seats are sold out.
Registration Opens
2:00PM - 3:20PM
Opening Keynote: The New Age of Exploration
Howard Lerman Howard Lerman CEO, Yext
Marc Ferrentino Marc Ferrentino Chief Strategy Officer, Yext
3:20PM - 4:05PM
CEO Panel: The Future of Location
Nicholas Carlson Moderator Nicholas Carlson Editor-in-Chief, INSIDER
Jeff Glueck Jeff Glueck CEO, Foursquare
Howard Lerman Howard Lerman CEO, Yext
Dipanshu Sharma Dipanshu Sharma CEO, xAd
They are the CEOs of the world's leading location-based technology companies, each of which just so happens to be based in NYC. Join Business Insider's Nicholas Carlson as he explores their thoughts on the past, present, and future of location data in business, culture, marketing, and beyond.
4:05PM - 4:35PM
4:35PM - 5:15PM
The New Age of Customer Exploration
Alex Konrad Moderator Alex Konrad Staff Writer, Forbes
David Abelman David Abelman EVP, Marketing, Rite Aid Corporation
Tony Pace Tony Pace Founder, Cerebral Graffiti; Chairman, ANA; Former CMO, Subway
Wendi Sturgis Wendi Sturgis Chief Customer Officer, Yext

The increase of smartphone use in moments that matter isn't only fueling customer exploration; it's increasing customer expectations. Join our panel as they discuss how brands must evolve to address the convergence of technology, intent, location, and expectation.

5:15PM - 6:15PM
Featured Keynote: To Infinity & Beyond! Extraordinary Life Lessons from the Kelly Brothers
Kelly Brothers Captains Mark & Scott Kelly

U.S. Navy fighter and test pilots. NASA astronauts. American heroes. Identical twin brothers Captains Mark and Scott Kelly’s career achievements have been almost as similar as they are remarkable. In this session, the Kelly brothers candidly reflect on the experiences and lessons that shaped their views on teamwork and leadership, how they learned to face and overcome adversities, and their personal strategies for adapting to change. From NASA’s Twin Study and Scott’s Year in Space, to flying in combat and personal reflections on dealing with tragedy, to entertaining stories only a sibling could (or would) reveal, the Kelly brothers’ perspective and lessons leaves audiences doubly inspired and motivated.

6:15PM - 8:00PM
Cocktails & Networking The Conrad Hotel 102 North End Avenue, New York NY 10282
Day 2:  Thursday, November 3
8:00AM - 9:00AM
9:00AM - 9:40AM
Opening Keynote: On Location with Google
Dave Byrne Dave Byrne Global Product Solutions Lead, Google
9:40AM - 10:00AM
Breakout 1 10:00AM - 10:35AM
Future of Location Agencies on the Future of Location
Marissa O’Leary Moderator Marissa O’Leary VP Agency Development, Yext
Steve Beatty Steve Beatty Head of Owned Media, iProspect
Chris Malone Chris Malone Agency Partnerships & Sales Strategy, Mindstream
Chad Stoller Chad Stoller EVP, Global Innovation Director, IPG Mediabrands

What happens when you give four marketing leaders seven minutes each to share their thoughts on the future of location-based marketing? Grab a seat and glimpse into the future with us!

Conversations How Contextual Marketing Leverages Location
Jeffrey K. Rohrs Moderator Jeffrey K. Rohrs Chief Marketing Officer, Yext
Mark Campos Mark Campos Product Specialist, Waze
Rebecca Lieb Rebecca Lieb Analyst, Author, Advisor

Contextual marketing depends on location data to ensure relevance at the moments of greatest interest. Learn how today's leading brands are tapping the power of location in their advertising and content marketing.

Partner Building the Scalable SMB Marketing Platform
Jonathan Cherins Moderator Jonathan Cherins EVP, Small Business and Partner, Yext
Court Cunningham Court Cunningham Former CEO, Yodle
Nate Hanks Nate Hanks CEO, Music Audience Exchange

In this first of three Yext Partner sessions, leading executives share how to grow and scale SMB marketing platforms, sales organizations, service, and how Yext played a role.

Industry Share of Wallet: Location in Financial Services
Kim Sharan Moderator Kim Sharan Founder & CEO, Kim M. Sharan, LLC
Stephen Ingulli Stephen Ingulli Vice President, Digital Strategy, Morgan Stanley
Kaushal Pandia Kaushal Pandia Head of Digital - Wealth Management, Bank of the West

Join fellow Financial Services brands, agencies, and veterans as they gather to share ideas and insights on how to leverage the power of location.

10:35AM - 10:50AM
Breakout 2 10:50AM - 11:25AM
Future of Location From Vocal to Local: Does Voice Search Change Everything?
Tyler Donahue Moderator Tyler Donahue Director, Ecosystem Partnerships, Yext
Purna Virji Purna Virji Senior Manager of PPC Training, Microsoft

Alexa, Cortana, and Siri. You know their names, and they answer your queries. But do you know how voice search impacts your local search engine marketing strategy?

Conversations Brands on Location
Jeffrey K. Rohrs Moderator Jeffrey K. Rohrs Chief Marketing Officer, Yext
Barry Gee Barry Gee Marketing Advisor, FedEx
Douglas Kwong Douglas Kwong Head of Digital, Cicis: Beyond Pizza
Connie Weaver Connie K. Weaver Executive Vice President & CMO, TIAA

Learn how leading brands have used Yext to aid in their rebranding efforts, engage customers, and embrace multi-lingual audiences.

Partner Client Retention: The Holy Grail and Those Who've Found it
Jonathan Cherins Moderator Jonathan Cherins EVP, Small Business and Partner, Yext
Gordon Henry Gordon Henry CMO, Dex Media

In the second of our three Yext Partner-only sessions, we explore how to keep customers happy, healthy & growing.

Industry Going Global
Daphne Earp Moderator Daphne Earp VP Market Development DACH, Yext
luisbaptistacoelho Luis Baptista-Coelho VP, International Partnerships, Yext
Julie Lyle Julie Lyle CEO & CMO, Demand Jump

Join fellow marketers with international locations to discuss how to best leverage the power of location across borders and languages.

11:25AM - 11:40AM
Breakout 3 11:40AM - 12:15PM
Future of Location Reviews as the New Search Marketing
Tyler Donahue Moderator Tyler Donahue Director, Ecosystem Partnerships, Yext
Peter Curzon Peter Curzon Director, Business Development, Yelp
Daniel Lemin Daniel Lemin Head of Consulting, Convince & Convert

The man who literally wrote the book on how businesses can fight fraudulent online ratings and reviews joins LocationWorld to share his latest insights. We give this session five stars!

Conversations Getting Social on Location
Raj Nijjer Moderator Raj Nijjer VP, Community, Yext; Publisher,
Brian Lavery Brian Lavery Head of Global Agencies & Resellers, SMB, Twitter
Rachel Silva Rachel Silva AVP Marketing, Pep Boys

The inclusion of location data in social content is creating new opportunities for brands to interact with their fans when and where it matters. Join our expert panel as they discuss how to fully leverage the intersection of social and location-based marketing.

Partner Questions, Answers, Requests, Secrets: The Yext Expert Panel
Christian Ward Moderator Christian Ward EVP, Partnerships, Yext
Jonathan Kennell Jonathan Kennell VP of Product, Yext
Temy Mancusi-Ungaro Temy Mancusi-Ungaro SVP of Operations, Yext
Bryan Rutcofsky Bryan Rutcofsky VP of Sales, Small Business & Partner, Yext

In our third and final Yext Partners-only session, our Partner Team fields all of your questions and suggestions.

Industry The Patient's Mobile Journey: Location in Healthcare
Carrie Liken Moderator Carrie Liken Head of Industry, Healthcare, Yext
Colleen Walsh Colleen Walsh Manager, Digital Communications, Steward Health Care
Golda Hartman Golda Hartman VP of Business Strategy, Health & Wellness, Music Audience Exchange
Richard Ortiz Richard Ortiz Senior Associate, Business Analytics, BAYADA Home Health Care
Michael Ruiz Michael Ruiz Vice President and Chief Digital Officer, MedStar Health

Join fellow Healthcare marketers, technologists, agencies, and veterans as they gather to share ideas and insights on how to leverage the power of location.

12:15PM - 1:45PM
Lunch & Networking
1:45PM - 2:15PM
Keynote: The Next Wave of Marketing Exploration
Gene Munster Gene Munster Managing Director & Senior Research Analyst, Piper Jaffray
Katie Roof Katie Roof Senior Writer, TechCrunch
2:15PM - 2:35PM
Breakout 4 2:35PM - 3:10PM
Future of Location How to Thrive in a Post-Digital World
Liz Walton Moderator Liz Walton Director of Marketing, Yext
Colin Colburn Collin Colburn Researcher Serving B2C Marketing Professionals, Forrester

Be human. Be handy. Be helpful. These are the rules that govern the post-digital world. Learn why they make location data more important than ever and how they will shape your own location-based marketing efforts.

Conversations The GeoAdvertising Opportunity
David Berkowitz Moderator David Berkowitz Principal, Serial Marketer
Walter Geer Walter Geer VP & Creative Director, Verve
Vikas Gupta Vikas Gupta Director of Marketing, Factual
Rob Minaglia Rob Minaglia VP, OEM Sales for Digital Commerce, Pitney Bowes

Location has an increasingly important role to play in advertising. Learn how you can better reach and inspire consumers to take action in the moments that matter.

Solutions Location-Based Marketing with Agents & Franchisees
Bob Kraut Moderator Bob Kraut Former CMO, Papa John's
Jamie Adams Jamie Adams Chief Revenue Officer, Scorpion
Josephine Durbin Josephine Durbin Director, Digital Marketing Operations, HCA
Sarah Karpinski Sarah Karpinski Digital Marketing, Farmers Insurance

Independent agents and franchisees present a unique set of challenges for brand marketers. Join us to learn how to maximize their adoption of your location-based marketing efforts.

Industry Ask a Developer
Erin Jaeger Moderator Erin Jaeger Director of Product Marketing, Yext
Jonathan Kennell Jonathan Kennell VP of Product, Yext
Samir Singh Samir Singh Implementation Engineer, Yext
David Wen David Wen Software Engineer, Yext

APIs, integrations, platforms, publishers, updates & more. The brains behind the scenes at Yext take the stage to answer your questions about the Location Cloud and more. 

3:10PM - 3:25PM
Breakout 5 3:25PM - 4:00PM
Future of Location The Fifth Wave of Mapping
Tyler Donahue Moderator Tyler Donahue Director, Ecosystem Partnerships, Yext
Emily Keller Emily Keller Technical Program Manager, Google Maps, Google
Justin Knight Justin Knight Location Service Specialist, Google
David McClusky David McClusky Solutions Architect, Google Maps, Google

Maps deliver customers to your door every single day. With Google, Apple, HERE, Tesla, Uber, and many others now mapping the world, learn what we can expect from the next generation of map technology.

Conversations The New In-Store Experience
Tim Mason Moderator Tim Mason CEO, Eagle Eye Solutions Ltd.
Alex Golshan Alex Golshan Executive Consultant, AG Consulting
Gerard Florendo Gerard Florendo Senior Manager, eCommerce Marketing, GUESS?, Inc.
John Sheldon John Sheldon SVP, Mastercard Labs

At the moment, the only constant in retail may be change. Our panel explores the ways in which the in-store experience is adapting to better attract and retain today's fickle, mobile consumers.

Solutions Today's Local Search Ranking Factors
Raj Nijjer Moderator Raj Nijjer VP, Community, Yext; Publisher,
Paul Bongers Paul Bongers Director of Strategic Partnerships, Searchmetrics
Itai Sadan Itai Sadan Co-Founder & CEO, Duda
Andrew Shotland Andrew Shotland Founder & CEO, Local SEO Guide

Give us 35 minutes, and our SEO experts will give you the latest & greatest tactics to increase your local search visibility.

Industry Thinking Big for Small Business
Christian de Gennaro Moderator Christian de Gennaro Enterprise Sales Director, Verve
Brian Lavery Brian Lavery Head of Global Agencies & Resellers, SMB, Twitter
Wendy Weinstein Karp Wendy Weinstein Karp Chief Marketing Officer, W2K Consulting

Today's location-based technologies aren't only for the biggest brands. If you work with small businesses, join your fellow SMB aficionados to discuss how to best serve their needs with the power of location.

4:00PM - 4:15PM
Breakout 6 4:15PM - 4:50PM
Future of Location The Self-Driving Future
Johana Bhuiyan Moderator Johana Bhuiyan Senior Editor, Transportation, Recode
Charles Dyer Charles Dyer Global Director of Business Development, HERE
Nick Jameson Nick Jameson Deloitte Consulting LLP

Self-driving cars will provide consumers with new experiences, new freedom, and newfound time. Join us as we explore the opportunities and challenges this will present to every brand.

Conversations Location Discovery: Balancing Organic & Paid
Christain Ward Moderator Christian Ward EVP, Partnerships, Yext
John Curtis John Curtis Senior Manager, SEO, Walgreens
Craig Ellis Craig Ellis EVP, Global Head of Operations, Reprise Media
Glenn May Glenn May Senior Search Manager, T-Mobile

Hear straight from our panel of brand marketers about how they are optimizing their search strategy to drive high-intent customers through their doors.

Solutions Beyond Beacons: Online to Offline Attribution
Greg Sterling Moderator Greg Sterling VP of Strategy, LSA
Sable Mi Sable Mi VP, Research & Analytics, NinthDecimal
Natalie Monbiot Natalie Monbiot SVP, Managing Partner, Strategic Innovation, Universal McCann

As marketing becomes more data-driven, there's a quest to better understand how online efforts drive offline actions. Our experts discuss beacons, geofencing, and what might emerge in the future to close the O2O loop.

Industry Order Up! Location in Food Service
Bob Kraut Moderator Bob Kraut Former CMO, Papa John's
David 'Rev' Ciancio David "Rev" Ciancio Marketing Strategist & Brand Ambassador
Erin Levzow Erin Levzow VP of Marketing, Freebirds World Burrito

Join fellow Food Service brands, agencies, and veterans as they gather to share ideas and insights on how to leverage the power of location.

4:50PM - 5:10PM
5:10PM - 6:15PM
Featured Keynote: Leslie Odom, Jr.: A Life of Creative Exploration
Leslie Odom, Jr. Leslie Odom, Jr.

Best known for his Tony Award-winning performance as "Aaron Burr" in Broadway's Hamilton, Leslie Odom, Jr. will explain how his passion for exploration led him to take some of the biggest risks — and make some of the boldest career choices — in his life. As part of the keynote, he'll perform selections from Hamilton and his new album, Leslie Odom, Jr.

Private Concert The Highline Ballroom
Black Joe Lewis & the Honeybears Black Joe Lewis & the Honeybears

Raise a glass to location as we wrap LocationWorld 2016 with a memorable private concert. Move and groove to blues/funk/soul masters Black Joe Lewis & the Honeybears as they take the stage at the iconic Highline Ballroom in NYC's Meatpacking district.


Yext is offering complimentary training to customers from 9:00AM to Noon on Wednesday, November 2nd, before LocationWorld kicks-off. Seating is limited, and training will be held at Yext headquarters which is located at 1 Madison Avenue.

Seats are sold out. Please check back to learn more about LocationWorld 2017 training.